Privacy Policy
Advance Auto Body · Last updated: March 8, 2026
1. Information We Collect
Information You Provide
- •Contact Information: Name, email address, phone number, mailing address
- •Vehicle Information: Year, make, model, VIN, damage descriptions
- •Insurance Information: Insurance company name, claim numbers (when provided)
- •Photos: Vehicle damage photos uploaded through our estimate form
- •Communication Records: Messages, inquiries, and correspondence
Information Automatically Collected
- •Website Usage: IP address, browser type, pages visited, time on site
- •Analytics Data: Via Google Analytics and Vercel Analytics (see Section 4)
- •Advertising Data: Via Google Ads and Google Ads Conversion Tracking (see Section 4)
- •Technical Information: Device type, operating system, referring websites
Categories of Personal Information Collected (CCPA)
In the past 12 months we have collected:
- •Identifiers (name, email, phone, IP address)
- •Customer records (vehicle and insurance information)
- •Internet or electronic network activity (website usage data)
- •Geolocation data (city/state level via analytics)
2. How We Use Your Information
- •Providing collision repair estimates and services
- •Communicating about repairs, appointments, and vehicle status
- •Processing insurance claims and documentation
- •Improving our website and service quality
- •Measuring and optimizing advertising campaign performance
- •Complying with legal obligations
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. In the past 12 months, we have not sold personal information to any third party.
Service Providers
- •Resend / SendGrid — Email delivery for estimates and communications. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery purposes and are automatically purged every 15 days.
- •Google LLC — Analytics and website performance monitoring
- •Vercel Inc. — Website hosting and analytics
- •Parts suppliers — When necessary for repair estimates
BodyShopLeads (Website Provider)
BodyShopLeads (SM ETE LLC), our website and marketing provider, has limited access to form submission lead data for lead delivery purposes. This data is automatically purged every 15 days.
Insurance Companies
We share relevant information with insurance companies to process claims and obtain repair approvals.
Legal Requirements
We may disclose information when required by law or to protect our rights.
4. Third-Party Services and Tracking Technologies
Google Analytics — Analytics
We use Google Analytics to understand how visitors interact with our website. It collects pages visited, time on site, geographic location (city/state level), device type, browser, and traffic sources. Data is processed by Google LLC.
Opt out: tools.google.com/dlpage/gaoptout
Privacy: policies.google.com/privacy
Google Search Console — Search Analytics
We use Google Search Console to monitor our website's search performance and identify technical issues. This tool does not collect personal information directly from visitors.
Vercel Analytics — Analytics
Our website is hosted on Vercel, which provides privacy-friendly aggregate analytics (page views, performance metrics). Vercel Analytics does not use cookies or collect personally identifiable information.
Privacy: vercel.com/legal/privacy-policy
Google Ads — Advertising
We use Google Ads to advertise our services. Google may use cookies to show our ads to users who have visited our site.
Privacy: policies.google.com/privacy
Google Ads Conversion Tracking — Analytics / Advertising
We use Google Ads Conversion Tracking to measure when visitors complete actions on our website (such as submitting a contact form) after clicking one of our ads. This uses cookies to associate user activity with ad clicks.
Resend / SendGrid — Email Delivery
We use Resend (and/or SendGrid) to deliver email communications including estimates, appointment confirmations, and service updates. These services process your email address and message content solely to deliver communications. Form submissions processed through these services are accessible to BodyShopLeads (our website provider) for lead delivery purposes and are automatically purged every 15 days.
Privacy: resend.com/legal/privacy-policy
5. California Consumer Privacy Rights (CCPA / CPRA)
These rights apply to California residents under the California Consumer Privacy Act and California Privacy Rights Act.
Right to Know
Request info about what personal data we've collected, the sources, purposes, and third parties we share it with.
Right to Delete
Request deletion of personal information we've collected, subject to certain exceptions.
Right to Correct
Request correction of inaccurate personal information we maintain about you.
Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA/CPRA rights.
Right to Opt Out of Sale or Sharing
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
How to Exercise Your Rights
- •Email: advanceautobody@verizon.net with "California Privacy Rights" in the subject line
- •Phone: (562) 802-0151
- •Mail: 14325 Iseli Rd, Santa Fe Springs, CA 90670
We will respond within 45 days. We may need to verify your identity before processing your request.
6. Do Not Sell or Share My Personal Information
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes. If you have questions about our data practices, please contact us using the information in Section 14.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
- •Encrypted data transmission (HTTPS/TLS)
- •Access controls limiting who can view personal information
- •Regular review of our data collection and storage practices
No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.
8. Data Retention
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience on our website:
Essential Cookies
Required for basic website functionality. The site may not work properly without these.
Analytics Cookies
Used by Google Analytics and Vercel Analytics to understand how visitors use our website.
Advertising Cookies
Used by Google Ads and Google Ads Conversion Tracking to measure advertising effectiveness and show relevant ads.
Preference Cookies
Remember your settings and preferences on return visits.
You can control cookies through your browser settings. Opt out of Google advertising cookies at: adssettings.google.com
10. Opt-Out Mechanisms
- •Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- •Google Personalized Ads: adssettings.google.com
- •Network Advertising Initiative: optout.networkadvertising.org
- •Email Communications: Contact us directly to opt out of non-essential communications
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.
12. International Visitors
Our website is hosted in the United States. If you are visiting from outside the United States, your information will be transferred to, stored, and processed in the United States.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our website after changes constitutes acceptance of the updated policy.
14. Contact Information
Advance Auto Body
Address: 14325 Iseli Rd, Santa Fe Springs, CA 90670
Phone: (562) 802-0151
Email: advanceautobody@verizon.net
California Residents
For CCPA/CPRA requests or questions about your California privacy rights, please email us at advanceautobody@verizon.net with "California Privacy Rights" in the subject line, or call (562) 802-0151. We will respond within 45 days.
This privacy policy is governed by California law and complies with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable privacy regulations.